Free SEO Tools
Bitly is a link management platform but the real power of this platform comes from its analytics.. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.
Buffer is a application who Optimize your online social media sharing, designed to manage accounts in social networks share with your audience at the optimal times for greater visibility. by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. Buffer is also the name of the company that creates this software.
Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.
Check for duplicate content
Enter a URL for a blogpost or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
Discover errors on your site
The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.
700+ keyword ideas based on a single keyword
Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.
This freemium tool is great if you want something that is quick and simple to use to obtain a ton of keyword ideas. A unique aspect to this tool is that you can utilize it for Google, YouTube, Bing, Amazon, and the App Store keywords. Keywordtool.io is especially useful for long-tail keywords that won’t show up in the Google Keyword Planner, because of the low search volume.
Robots.txt Testing Tool
Robots.txt, Technical SEO
Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you"ll discover.
This awesome local SEO tool checks your NAP (name-address-phone number) accuracy across local listings on the search engines.
See how your local business looks online
Moz crunches data from more than 15 different sources—including Google, Foursquare, and Facebook—to score your brick-and-mortar business on how it looks online. Results come complete with actionable fixes for inconsistent or incomplete listings.
Moz is a suite of user-friendly inbound marketing tools. Below are some of our favorite free Moz tools:
- Open Site Explorer is a backlink analysis tool with helpful metrics approximating link equity.
- Moz Local (formerly Get Listed) lets you see the state of a company’s local citations and is the first place you should go when you first start local SEO on a site.
- Mozbar is a browser toolbar that lets you quickly get at Moz’s key features for the page you’re on.
- The SERP Overlay is part of the Mozbar and shows OSE metrics on individual search results.
The tool to replace Google"s popular keyword tool has been derided by some, but still offers data not available anywhere else.
Know what people search for
Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
Google Keyword Planner is the creme de la creme of keyword research tools. Simply give it a seed word, and keyword suggestions will start pouring in, along with estimates of average monthly searches.
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
Chances are if you are reading this blog, you have used or at least looked at Google Analytics before, so it should come as no surprise that this made it to the top of our list.
The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No tool quite delivers that data like Google Analytics, and none of the previous tools mentioned does a better job providing data that helps you understand the number that matters most – the bottom line.
Google Search Console is a must-use tool that helps you visualize how your site may appear in search and teaches you how to influence different appearance elements. It also provides you with crawling errors, html improvement suggestions, and much more.
Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.
Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
Managing how quick your page load speeds are can majorly impact SEO, as well as UX. GTMetrix is a tool to examine the load speed of a page and diagnose opportunities for improvement, so you know how you can further polish your website. Many other page-speed tools exist, but GTMetrix is an office favorite, because of its balance between being thorough and user-friendly. Other tools that you might find helpful: Pingdom and Google PageSpeed Insights.
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
Technical SEO, CRO
That SEO Mofo! Use this tool to see how your snippet may appear in Google"s search results. Add structured data, review stars, and more.
Structured Data, Technical SEO
If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
See what"s trending in Google search results and view keyword search popularity over time. A must for trends.
Changes in search volume for key terms
A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.
Correctly predicting the future moves of your opponent in chess is essential for victory. The same came said for marketers in their industry. Knowing where your market is heading gives marketers a huge advantage. Here, Google Trends can lend you a helping hand.
Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
Tools Suite, Diagnostic
The interface recently received an overhaul, and Google Webmaster remains a must-have resource of diagnostic and health tools for site owners.
Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
It is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site.
Google Webmaster tool also offer a great feature – Page Speed Insights. PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
Another great feature of Google Webmaster – Mobile-friendly Test. This test will analyze a URL and report if the page has a mobile-friendly design.
Check My Links is a link checker that crawls through your webpage and looks for broken links. ‘Check My Links’ quickly finds all the links on a web page, and checks each one for you. It highlights which ones are valid and which ones are broken, simple as that. Check this example below:
Check My Links on steroids. Like many tools, LinkMiner check for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building.
Cool Feature: LinkMiner shows you how many outbound links a page has…on a Google SERP. That way you can zero-in on pages with lots of outbound links (and therefore, broken link building opportunities).
If you do Broken Link Building (or The Moving Man Method), then you’ll love Check My Links. With a click of a button, this Chrome extension quickly checks any webpage for broken links.
SERP Tracking, Moz
Want to know if Google is testing its algorithm this week? MozCast gives you a daily weather report to track changes in the SERPs.
PRT helps you to get the most up to date, easy to analyze ranking information on all your websites, so you can stay one step ahead of the competition and maximize your profits.
Cost – one free account is allowed per individual or a legal entity. 2 URLs and 20 Terms.
- Highest accuracy algorithm for unbeatable accurate results
- Largest Supported Search Engine tracking possible in the industry.
- Powerful local and mobile rank tracking options.
- Outstanding Easy Access Anywhere, Anytime (Cloud based service).
It will help to take your business to the next level.
If you do a lot of link building you’ll NEED to use a tool that opens a big ol’ list of URLs at once. And the Quick URL Opener is one of the best (if not THE best) free SEO tools out there.
Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.
Structured Data, Technical SEO
Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.
Uber-customize the way your search results appear
Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.
Here’s an example of schema in action:
Audit and score for your website
Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.
Tools Suite, Toolbar, Technical SEO
On of the most popular tools available, The SEO Toolbar puts a ton of information at your fingertips including backlinks and competitive research.
Toolbar, Tools Suite, Technical SEO
More raw data than any other SEO toolbar out there.
Content, Technical SEO
Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.
Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.
Use WooRank to address issues on your site and identify opportunities to get ahead of the competition. 14 days free trial.
- In depth Reviews
- Download reviews as branded PDFs
- Competitive Analysis
Report is divided in 4 sections.
- 1. Marketing checklist
- 2. Optimize
- 3. Promote
- 4. Measure
Keyword Research, Tools Suite
In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.
Link Research, Link Building
One of the more popular link research tools, Ahrefs offers a large index and nice anchor text distribution charts. Mostly a paid tool, but they offer some free data.
Complete overview of your website, pages, and links
A free (and substantial) sampling of what ahrefs offers, the dashboards for referring pages and inbound links are rich and informative.
Tools Suite, Toolbar, Moz
The standard SEO toolbar for legions of marketers, the MozBar allows you to perform over 0 key tasks right from your browser. Highly recommended.
I’ve shied away from referencing any toolbars thus far, but the Moz toolbar is just too good to pass up. Once installed, the Moz toolbar can show you SEO insights from within Google search results pages and at any particular website.
API, Link Research, Moz
Companies everywhere incorporate the Mozscape API into their own products, but it"s also available to individuals, and much of the data is free.
Tools Suite, Keyword Research, Competitive Intelligence
The paid and organic keyword data offered by SEMrush is often scary good and comprehensive. Also great for researching competitors" ads.
Impressive competitive intelligence across a number of online industries. Competitor website stats are hard to come by, but Similar Web does a good job.
View site stats for any domain
Use this tool to compare traffic between two websites, a helpful tool for competitor research.
- This site helps us to give the right report about any website`s total traffic, traffic source, and many other important things.
- It`s the best tool for people who want to buy a new blog or want to check their competitor`s website.
Tools Suite, Diagnostic, Moz, Rank Tracking, Social
The flagship of the Moz software suite, Moz Analytics offers a dashboard of all your important marketing data in one place with actionable analytics for better marketing.
A/B Testing, CRO
Easy A/B testing and analytics to help you move toward success in your CRO efforts.
Tools Suite, Diagnostic, Content, Social
Raven offers a classic suite of SEO, content, and research tools popular with many marketers.
A/B Testing, CRO
Visual Website Optimizer allows you to run A/B tests with a simple online editor that lets you test content without knowing code.
A powerful keyword research suite used by many top marketers, Wordtracker offers a generous free trial option.
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