Digital Marketing Skills for Your CV
Digital Marketing covers a huge spectrum of activities that aim to attract customers and generate sales online, Whether you are an email marketing specialist or a digital marketing generalist, many of that skills below should feature in your CV
SEO & CONTENT MARKETING
With more than half of all online purchases starting with a search engine query. its crucial for companies to generate a consistent flow of organic traffic to there website. Any skills you possess that can contribute to the boosting of your employers ranking in the search engines will be higher sought after.
Keyword Research
Content Creation
Link Building
Outreach
PR
Guest Posting
Web page structuring
Competitor analysis
Traffic analysis and report
PPC
Pay-per-click advertising is a great method of sending instant to a website, but it can be costly if not done properly. Having the ability to generate lots of targeted traffic, whilst minimising expenditure is a hugely attractive prospect for a digital candidate.
PPC Campaign
Bid Management
Campaign Optimized
Budget Allocation
Performance analytics and ROI report
TOOLS
Google Adword & Analytics
Bing ads
Facebook ads
Twitter ads
Instagram ads
Pinterest ads
EMAIL MARKETING
Email remains the number one channel for ROI with digital marketing generating 38USD for every 1USD spent. if you are able to drive sales through email campaigns, you should be highlighting it in your CV
Email Strategy planning
Email Campaign creation
Email Copywriting
Email A/B testing
Email graphic design
Campaign analysis and reporting
Email automation
Tools
Mailchimp
Aweber
Dotmailer
SOCIAL MEDIA
With 95% of adults following one or more brands on social media, its crucial for business to have a social presence. Marketers who can grow and nurture social audience are valuable commodities to employers
Community Grow
Community Management
Customer service
Social Campaign Managment
Engaging Post Creation
Viral Marketing
Social Analytics and Reporting
TOOLS
Facebook
Twitter
Linkedin
Instagram
Pinterest
Hootsute
Sprout Social
Buffer
USER EXPERIENCE
User Experience encompasses all of the interaction a customer has with a company online. Being able to provide a smooth and simple experience for site visitors usually result in more leads and sales for employers.
Web Desgn
Responsive Design
Landing Pages
Lead Capture
List Building
Headline Writing
Copywriting
Split testing
Conversion optimisation
UX analysis and reporting
TOOLS
HTML/CSS
Adobe design suite
Instapages
Leadpages
