30 Digital Marketing Tools

  Last Update - 2023-05-06

Social Media Scheduling Tools

Buffer

buffer.com

All-in-one social media toolkit.

  • Schedule 10 social updates for free
  • Helps you with when and what to publish
  • Customize messages for each social network

MeetEdgar

meetedgar.com

Unique tools that schedule for you.

  • Social media calendar to add post categories
  • Easy post-recycling options
  • Automatically re-shares content over time

Hootsuite

hootsuite.com

Social media accounts in a single dashboard.

  • Automated Publishing
  • Schedule posts & track customer conversations
  • Provides real-time analytics

Creator Studio

business.facebook.com/creatorstudio/home

Scheduling Facebook and Instagram posts.

  • Create, publish & manage your content
  • Detailed insights to know your audience
  • Can also download the Creator Studio app

Publer

publer.io

Collaborate, schedule & analyze your posts.

  • Create & publish all your social media posts
  • Preview posts and make real-time changes
  • Provides hashtag suggestions

Social Media Listening Tools

Mention

mention.com/en/

Social listening and monitoring tool.

  • Track content across 42 languages
  • Tool to monitor your brand competitors
  • Publish posts from multiple channels

Falcon

falcon.io

All-in-one social media management tool.

  • Social listening, publishing, & engagement
  • Provides reports & audience data management
  • Also have custom response templates

Sprout Social

sproutsocial.com

Monitor and manage engagement.

  • Uncover trends and actionable insights
  • Integrated social listening tool
  • Collect accurate social reports all in one place

Synthesio

www.synthesio.com/products/social-listening/

AI-enabled consumer intelligence tool.

  • Collect and analyze data from social networks
  • Track real-time conversations
  • Track consumer behavior & emerging trends

Awario

awario.com

Social listening tool for building brand awareness.

  • Track keywords in multiple languages
  • Insights on customers, market, & competitors
  • monitoring tool to analyze all brand mention

 

Social Media Engagement Tools

Zoho Social

www.zoho.com/social/

Real-time social media monitoring tool.

  • Custom reports to analyze your performance.
  • Schedule your posts.
  • Also, monitor your favorite hashtags.

Brand 24

awario.com

Media monitoring tool.

  • Customer insights.
  • 25 million online sources are tracked in real time.
  • Identify the reach and importance of mentions.

Agorapulse

agorapulse.com

Social media tool for mid-sized businesses.

  • Provides competitor tracking analytics tools.
  • Get performance insights reports.
  • Track driving sales, leads, and traffic.

BuzzSumo

buzzsumo.com

Engagement, content, and outreach opportunities.

  • Content ideas by topics, trends, and forums.
  • Discover trending stories & customer questions.
  • Automatic search by keywords and hashtags.

Sendible

sendible.com

Social Media for Agencies & Marketers.

  • Built-in editor to design.
  • Customize and preview posts.
  • Build and automatically send custom reports.

Social Media Analytics Tools

Keyhole

https://keyhole.co/

Data reporting platform.

  • Social Media Account Monitoring.
  • Helps in Social Media Reporting.
  • Provides Keyword tracking.

Brandwatch

brandwatch.com/

Social media analytic tool.

  • Conversion Rate Optimization.
  • Customer Data Platform (CDP).
  • Email marketing.

Curalate

app.curalate.com/login

Social media marketing software.

  • Review eCommerce Reporting.
  • best for Automation.
  • Seamless On-boarding.

ShortStack

shortstack.com/

Digital marketing platform.

  • White-Labeled Campaigns.
  • Hosting and Data Security.
  • Full Customization.

Google Analytics

analytics.google.com

Helps track performance.

  • Reporting and Visualisation.
  • provides you with Funnel Analysis
  • Built Data Activation.

Social Media Automation Tools

Missinglettr

missinglettr.com

  • Social Analytics.
  • Campaign Optimization.
  • Provides Social Publishing.

Zapier

zapier.com/

Connect your apps to automated workflow

  • Lead management.
  • Customer communications/Internal processes.
  • Data management

SocialBee

socialbee.io/

Manage your all social media accounts.

  • Url editing and tracking.
  • helps in scheduling.
  • best for analyzing.

SocialPilot

www.socialpilot.co/

Manage social inbox.

  • Built-in editing of the post.
  • Customize scheduling.
  • Build and automatically gives insightful results.

CoSchedule

coschedule.com

Write Better headlines for content.

  • best for Reporting & Statistics.
  • Provides Reporting/Analytics.
  • Built API.

Social Media Video Marketing Tools

Social Media

Video Marketing
Tools

Video editing tools.

  • Video edition with music.
  • helps to create apps.
  • best for Photo editor.

Biteable

biteable.com/

Online Video editing solution.

  • Branding.
  • Design & Script Mode.
  • Publishing and analytics.

Promo.com

promo.com

Online Video maker.

  • Video creator for ads.
  • video to GiFs editor.
  • Creating Facebook ads videos.

InVideo

invideo.io

Video creation (Do it yourself).

  • Customizable Branding templates.
  • User Interface.
  • 1 million+ royalty-free images and video clips.

Veed.io

veed.io/

Online video editing tool.

  • Best for instructional videos for work.
  • one-click subtitling.
  • Compression and format Conversion.

Keyword Research Tools

Google Keyword Planner

ads.google.com/intl/en_in/home/tools/keyword-planner/

High-volume, long-tail keywords.

  • Research keywords for your Search campaigns.
  • Discover new keywords related to your business.
  • See keywords your competitors are targeting.

Answer The Public

answerthepublic.com

For visual keyword research.

  • Visualizes search questions.
  • Useful phrases and questions asked by people.
  • Provides 5 W - Who, What, When, Why & Where.

Ahrefs

ahrefs.com/keyword-generator

Database with fresh keywords every month.

  • Brainstorm seed keywords.
  • Identify long-tail keywords.
  • Analyze your competitors.

SEMRush

semrush.com/analytics/keywordmagic

Keywords Analytics.

  • Analyze & filter by search intent.
  • Review regional and global search volume.
  • Compare your keywords with competitors.

Wordstream

wordstream.com/keywords

keywords and performance data.

  • Hundreds of relevant keyword results.
  • long-tail keyword & negative keyword discovery.
  • keyword suggestion, keyword grouping,
  • keyword analysis.

Search Engine Optimization Tools

Screaming Frog

screamingfrog.co.uk

Free Website audit tool.

  • Helps you improve onsite SEO.
  • Also helps with technical SEO audit.
  • Download & crawl 500 URLs for free.

SEO Review Tools

seoreviewtools.com

To extract backlinks.

  • Free Backlink checker.
  • Keyword Density Checker.
  • Broken link checker and Link Building Tool.

Bing Webmaster Tools

bing.com/webmasters/about

Free Website SEO Audit.

  • Monitor the overall health of your website.
  • Tools and reports for keywords driving traffic.
  • Find websites linking to you.

Monitor Backlinks

monitorbacklinks.com/seo-tools/backlink-checker

Free monitor tool for backlinks

  • Identify good links with metrics.
  • Find referring domains pointing to your website.
  • Check out backlink status (follow or no-follow).

Website Auditor

www.link-assistant.com/website-auditor/

website audit tool (Free Download)

  • On-page auditing.
  • Technical SEO guides.
  • Fix issues to increase online traffic.

Analytics Tools

Google Analytics

analytics.google.com/

To track website traffic activity.

  • Engagement Reports.
  • Real-Time Reporting.
  • Analyze and understand user behavior.

Smartlook

smartlook.com/pricing/

Analyze user behavior on your website.

  • Help improve conversion rate.
  • Know how customers interact with websites.
  • Analyze and check who visited a specific URL.

Vidiq

vidiq.com

YouTube video Analytics.

  • Video Scorecard.
  • Monitor your channels.
  • Get daily video ideas and keyword recommendations.

Google Data Studio

datastudio.withgoogle.com

Campaign/analytics data visualization

  • Easily import and visualize your data.
  • Create and share data visualizations
  • Monitor ad spend, site traffic, search rankings.

Google Search Console

search.google.com/search-console

To check indexing status and optimize visibility.

  • Resolve server and indexing issues.
  • Solve site load issues.
  • Security issues like hacking and malware.

Content Writing Tools

UberSuggest

app.neilpatel.com/en/ubersuggest/content_ideas

For domain overview and content ideas.

  • Discover popular content on the web.
  • Generate content and keyword ideas.
  • Track your rank daily and do competitor analysis.

WordHippo

wordhippo.com

Find similar words and phrases.

  • Find definitions, synonyms, antonyms.
  • Discover translations for words.
  • Assistance with prefixes and suffixes.

WordHippo

wordhippo.com

Find similar words and phrases.

  • Find definitions, synonyms, antonyms.
  • Discover translations for words.
  • Assistance with prefixes and suffixes.

ChatGPT

https://chat.apps.openai.com/auth/login

Conversational AI language model.

  • Human-like text in response to prompts and questions.
  • Text summarization.
  • Generates ideas and topics.

Copy.ai

www.copy.ai

Generates High-Converting Copies.

  • 90+ Copywriting Templates.
  • In-built Plagiarism Checker.
  • Generates long and short content.

Grammar And Editing Tools

Grammarly

grammarly.com/

To write grammatically correct sentences

  • Turning On Definitions and Synonyms
  • Automatically Corrects Spelling
  • Works in WordPress

Hemingway App

hemingwayapp.com/

It makes your writing bold and clear.

  • Highlights and corrects grammar.
  • Helps you with Sentence structure.
  • Self-editing tool.

Hemingway App

hemingwayapp.com/

It makes your writing bold and clear.

  • Highlights and corrects grammar.
  • Helps you with Sentence structure.
  • Self-editing tool.

QuillBot

quillbot.com

  • Paraphrasing tool and grammar Checker.
  • Plagiarism Checker/Grammar Checker.
  • Paraphrase unlimited words.
  • Unlimited Freeze Words.

LanguageTool

languagetool.org/

Online Grammar, Style & Spell Checker.

  • Multiple Language Support.
  • Use As An Add-On Or Extension.
  • AutoCorrect.

Email Marketing Tools

Mailchimp

mailchimp.com/

For email marketing.

  • Complete campaign transparency
  • View success and click-through rates
  • Ability to manage subscribers and un-subscribers.

HubSpot

hubspot.com/products/marketing/email

Professional email campaign.

  • Create, personalize, & optimize marketing emails
  • Lead tracking and conversions.
  • Generates long and short content.

Sender

sender.net

High email deliverability.

  • Reporting/Analytics
  • Create and send branded emails.
  • Templates or build your own unique design.

MailerLite

www.copy.ai

Advanced email marketing features.

  • Drag & drop editor.
  • Email automation builder.
  • Signup forms & pop-ups

Omnisend

omnisend.com

Easy-to-use tool for ecommerce email marketing.

  • Professional looking email templates.
  • Sales & performance reports.
  • A/B testing.

Social Media Tools

Trello

trello.com

Organize your project & monitor progress.

  • Keep task in order & deadlines on track.
  • Collaborate with your team.
  • Easy to use reports.

Later

later.com

Multiple social media accounts in a single dashboard.

  • Create, edit, & preview content
  • Save time with automatic publishing
  • Analyze & Optimize.

Right Relevance

rightrelevance.com

To find influencers in your industry.

  • Crawling Modules and Custom Connectors.
  • Ranking Rules Management.
  • Personalized Recommendations.

Creator Studio

business.facebook.com/creatorstudio

Scheduling Facebook and Instagram posts.

  • Create, publish & manage your content.
  • Detailed insights to know your audience.
  • Can also download the Creator Studio app.

Buffer

buffer.com

All-in-one Free social media toolkit.

  • You can schedule 10 social updates for free.
  • Helps you with when and what to publish.
  • Customize your messages for each social network.

Images And Video Tools

Canva

canva.com

To design online using drag & drop features.

  • Create images, presentations, videos & more.
  • Free templates.
  • Hundreds of elements, icons and graphics.

Picmakers

picmaker.com

Easy way to create designs

  • Photo editor.
  • Design images, ads, logos, and more.
  • Customizable templates.

Fotor

fotor.com

Free online photo editing tool.

  • Crop and resize images.
  • Remove background images.
  • Collage maker.

Pexels

pexels.com

Free stock images and Videos.

  • High-resolution photos and videos.
  • Download and use 9000+ Free stock photos.
  • Free 4K Stock Videos.

Croppola

croppola.com

Free online photo cropping tool.

  • Crop your photos easily.
  • Remove background.
  • Analyze the composition of your picture.

Brijesh Patel

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