Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine`s SEO is the practice of increasing the quality and quantity of traffic to your website through organic search results and more frequently a site appears in the search results list, the more visitors it will receive from the search engine"s users; these visitors can then be converted into customers.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific search engines.
SEO How Does works :-
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you"re using magically replies with a long list of links to webpages that could potentially answer your question.
That"s true. But have you ever stopped to consider what"s behind those magical lists of links?
Here"s how it works: Google (or any search engine you"re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
The world of SEO is full of so many different search engines, firms, opinions, and more. Google recommends one thing, Bing another, and then companies and message boards tell you not to believe it, and really the only way to rank is by doing this or that. SERPS, organic ranks, search marketing, algorithm updates, penalties, backlinks, colored hats and more… it can get overwhelming to try to figure out how search engine optimization works, and where to even begin. Here at Creative California, we work hard to make what we do clear and easy to understand, so here’s our quick breakdown of how it all works.
Why is SEO important?
SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.
I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn.
On-site SEO
In my search engine optimization tips for beginners article I have explained with examples the 15 most important rules for on-site SEO.
These are simple tweaks you can apply to your web site and increase your search engine visibility. If followed correctly, these 15 SEO tips will also improve the usability and credibility of your website or blog.
In addition to the above guidelines, the structure of a web site is also very important for SEO purposes.
In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO?
If you seriously take into account these 2 factors i.e. web site structure and the seo tips, then that’s all you need to do to help search engines trust your web site.
There is no need to spend more time than needed with on-site SEO neither you should over optimize your website or blog because it can sometimes (under certain conditions) generate the opposite results.
Off-site SEO
Besides the changes you can do to your web site (on-site SEO) so that it ranks higher in the SERPs, the other way to improve your website’s ranking position is by using off-site SEO techniques.
In general, search engines are trying to find the most important pages of the web and show those first when a user enters a search query.
One of the factors to determine the position a web page will appear in the results is the number of incoming links.
Incoming links are a signal of trust and depending from where the links are coming, they can greatly affect your ranking position (either positively if the links are coming from well-known and trusted sites or negatively if they are paid links, article directories, link farms etc.).