Digital Marketing Skills must have for job
Digital Marketing Skills for Your CV
Digital Marketing covers a huge spectrum of activities that aim to attract customers and generate sales online, Whether you are an email marketing specialist or a digital marketing generalist, many of that skills below should feature in your CV
SEO & CONTENT MARKETING
With more than half of all online purchases starting with a search engine query. it's crucial for companies to generate a consistent flow of organic traffic to there website. Any skills you possess that can contribute to the boosting of your employers ranking in the search engines will be higher sought after.
Web page structuring
Traffic analysis and report
Pay-per-click advertising is a great method of sending instant to a website, but it can be costly if not done properly. Having the ability to generate lots of targeted traffic, whilst minimising expenditure is a hugely attractive prospect for a digital candidate.
Performance analytics and ROI report
Google Adword & Analytics
Email remains the number one channel for ROI with digital marketing generating 38USD for every 1USD spent. if you are able to drive sales through email campaigns, you should be highlighting it in your CV
Email Strategy planning
Email Campaign creation
Email A/B testing
Email graphic design
Campaign analysis and reporting
With 95% of adults following one or more brands on social media, it's crucial for business to have a social presence. Marketers who can grow and nurture social audience are valuable commodities to employers
Social Campaign Managment
Engaging Post Creation
Social Analytics and Reporting
User Experience encompasses all of the interaction a customer has with a company online. Being able to provide a smooth and simple experience for site visitors usually result in more leads and sales for employers.
UX analysis and reporting
Adobe design suite