Digital Marketing Skills must have for job

Digital Marketing Skills for Your CV

Digital Marketing covers a huge spectrum of activities that aim to attract customers and generate sales online, Whether you are an email marketing specialist or a digital marketing generalist, many of that skills below should feature in your CV

SEO & CONTENT MARKETING

With more than half of all online purchases starting with a search engine query. it's crucial for companies to generate a consistent flow of organic traffic to there website. Any skills you possess that can contribute to the boosting of your employers ranking in the search engines will be higher sought after.

Keyword Research 

Content Creation

Link Building

Outreach

PR

Guest Posting

Web page structuring 

Competitor analysis 

Traffic analysis and report

PPC

Pay-per-click advertising is a great method of sending instant to a website, but it can be costly if not done properly. Having the ability to generate lots of targeted traffic, whilst minimising expenditure is a hugely attractive prospect for a digital candidate.

PPC Campaign

Bid Management 

Campaign Optimized

Budget Allocation

Performance analytics and ROI report

TOOLS

Google Adword & Analytics

Bing ads

Facebook ads

Twitter ads

Instagram ads

Pinterest ads

EMAIL MARKETING

Email remains the number one channel for ROI with digital marketing generating 38USD for every 1USD spent. if you are able to drive sales through email campaigns, you should be highlighting it in your CV

Email Strategy planning

Email Campaign creation 

Email Copywriting

Email A/B testing

Email graphic design

Campaign analysis and reporting

Email automation

Tools

Mailchimp 

Aweber

Dotmailer

SOCIAL MEDIA

With 95% of adults following one or more brands on social media, it's crucial for business to have a social presence. Marketers who can grow and nurture social audience are valuable commodities to employers

Community Grow

Community Management

Customer service

Social Campaign Managment

Engaging Post Creation

Viral Marketing

Social Analytics and Reporting

TOOLS

Facebook

Twitter

Linkedin

Instagram

Pinterest

Hootsute

Sprout Social

Buffer

USER EXPERIENCE

User Experience encompasses all of the interaction a customer has with a company online. Being able to provide a smooth and simple experience for site visitors usually result in more leads and sales for employers.

Web Desgn

Responsive Design

Landing Pages

Lead Capture

List Building

Headline Writing

Copywriting

Split testing

Conversion optimisation

UX analysis and reporting

TOOLS

HTML/CSS

Adobe design suite

Instapages

Leadpages


















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Post On 2019-12-14