What is the difference between Multi-channel marketing and Omni-channel marketing?

Omni-Channel Marketing

Multi-Channel Marketing

Omni-Channel is a form of marketing that refers to all the channels.

Multi-Channel is a form of marketing that refers to multiple channels.

It always focuses on maximum customer experience.

It always focuses on maximum customer engagement.

All the channels are connected and interactive with each other.

All the channels are independent and disconnected from each other.

Deliver consistently, uniform messaging on all the channels.

Deliver different messaging on different channels.

Complete transparency between the channels.

No Transparency between channels.

Irrelevant Customer Experience

Seamless Customer Experience