What is MozTrust :-
Like MozRank, MozTrust is also dependent on links. With MozTrust, however, what is measured is how closely you are connected to a trusted website on the web. For example, a government website or an .edu website are usually considered as trusted websites. If you are linked in one hop (a .gov site links to a site called “A” and site “A” links to you), then you are more likely to have a better MozTrust ranking. Think of MozTrust as a ranking of the link indicating the distance between your webpage and a trusted source.
MozTrust is also measured on a scale of 0-10, and you can increase your MozTrust ranking by getting links from highly trusted websites (Wikipedia, government sites, university sites, etc).
You can learn more about MozTrust on Moz SEO.
Factors which affect MozTrust:
- What websites you link to: Always link to quality web-pages when ever possible, and don’t link to spam or illegal sites.
- Domain registration info: It has been suggested by Rand that your domain registration info could also play a significant role in deciding the trust factor for your domain. If you have 10 websites with same or similar domain registration info, and 8 out of 10 are bad websites, it might make it hard for you to earn trust for the 2 quality websites.
- User data signals: This depends on how users are interacting on the web, and is collected via various sources such as Google toolbar, Google analytics, free Wifi.
- Domain age: Let your domain age as much as it can because the older it is, the better it is. You can’t do much about it, but try not to change your domain name again and again. If you are a BlogSpot blogger, it’s a good idea to use a custom domain name from the beginning.
Note: You might notice a website or webpage having high MozRank but low MozTrust. This is likely because it’s easy to manipulate MozRank by building lots of links in a short amount of time.