Newsletters in Magento 2

Newsletter is a mass publication about a topic of interest to subscribers. It is considered as one of the most powerful and affordable marketing tools. In case of Magento Newsletter it is not just affordable, but completely free. If you decided to use it, this article is for you.

In general, in Magento 2 you can

  • create newsletter templates;
  • manage newsletters queue;
  • manage subscribers;
  • check newsletter problems reports.

Before you start creating newsletters and sending them to your list of subscribers, you need to configure some settings for your site.

Configuration of your Newsletters

First of all you need to know that there are 2 options of how users can subscribe to your Newsletters.

First one is that they fill the subscription field with their email.

Second one is that they fill the subscription field with their email + confirm the subscription from their inbox (it is called double-opt in). This method reduces the risk that your customers consider your newsletter as spam because they can think twice before actually subscribing.

Newsletters in Magento 2

To access Newsletter Settings, you need to enter your admin panel. Then in the column on the left you select Stores – > Configuration (under Settings tab).

Then click to expand Customers >> Newsletter

Newsletters in Magento 2

Then you need to configure the email templates and senders for the following:

–          Success Email;

–          Unsubscription Email;

–          Confirmation Email.

If you would like to give your potential subscribers a possibility to think twice before actually subscribing, you need to change Need to confirm field to Yes.

And if you would like to allow guests of your website to get your newsletter, you need to select Yes in Allow Guest Subscription.

Newsletters in Magento 2

When complete, click the Save Config button.

Newsletter Templates

In this part of the article you will find how to create Newsletter templates in Magento 2. The process is quite simple.

In your admin panel on the left you select 

Marketing -> Newsletter Template

Newsletters in Magento 2

After that you press the Add New Template button.

Newsletters in Magento 2

Then you can find several required fields to fill in.

First you need to specify your Template Name. It should be unique for your store, but this is for internal use only, so the subscribers will not see it anyway.

Then you need to write your Template Subject. This part will be visible in the Email subject of the email that the subscriber will receive.

After that you specify Sender Name. It can be either someone’s name or company’s name.

The same with Sender Email.

Newsletters in Magento 2

Below  these 4 fields you see a WYSIWYG (What-you-see-is-what-you-get) editor.

This part it is totally up to you. You can write whatever you want to deliver to your subscribers and add images. By default you have Follow this link to unsubscribe option. I advise you to keep it because sometimes subscribers get angry when they are receiving emails they cannot unsubscribe from.

At the bottom of the page you have Preview Template mode.

You can also use Convert to Plain Text button to see how your message looks in Plain-text mode (there is an option “open as a plain text” in most of email web services, so you need to check on this too).

When your template is done, press the Save Template button. Then you are redirected to the list of your templates.

You can duplicate your current template by pressing Save As and changing its name.

It can save you time when you need to send many newsletters with small differences.

Newsletter Subscribers

After you have set up the Template, you need to add some customers to your subscription list.

In Magento 2 there is a possibility to subscribe your current customers to your Newsletter. And I will show you how it can be done.

First you enter your Customers list.Customers ->All Customers.

Newsletters in Magento 2

Then you select a customer you would like to subscribe to your Newsletter and click on the line of the customer you would like to add to your subscription list.

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Post On 2023-02-03