SEO Friendly URL
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic.
The html Title tag is an essential element and needs to include the most crucial keywords or expressions, which best represent the services or products offered by the web page. It should not contain more than 60 characters.
The html meta Keyword tag should have all the keyword expressions which best represents the services or items provided by the web page. Avoid repeating keywords and bad use of capital letters. It should not include more than 250 characters.
The html meta Description tag is a description of the web page, which will be displayed by the online search engine. Make sure it includes keywords phrases. Prevent duplicating keywords and bad use of capital letters. It must not contain more than 200 characters.
Keywords in Headings:
Keywords in Headings tags (h1) will be analyzed by search engines as being an essential keyword appropriate to the websites, and it ought to be looked for and indexed by the online search engine.
It is a great practice to include informative text one every page, utilizing natural language and appropriate keywords. It must contain more than 200 words. Informative text ought to be put in the html Body area of the websites.
Keywords in Alt Tags:
Every html picture “img” tag must contain an ALT tag with a suitable description. When suitable, keywords should always be utilized.
Keywords in Anchor Tags:
Every html hypertext link “a href” must include a TITLE tag with an appropriate description. When appropriate, keywords should always be used.
Ensure there is a robots.txt file in you website directory. This is a text file developed by the webmaster, which will assist the online search engine ´ s spider when indexing a website.
There are some cases in which one may not want to have some web pages indexed. This way thru using robots.txt, one will have control over which pages will be indexed and made available to the search engines.
HTML code recognition:
Online search engine’s crawlers become more efficient when indexing websites with no html errors. Be careful that some html mistakes can make search engine spiders to give up indexing web pages. So it is suggested for those web pages to be indexed, there need to be no html mistakes.
Hyperlinks are essential to search engines. The quality of links and whether it is mutual or not, are very important factors in evaluating the significance of a websites. Links from website with higher page ranks are a plus.