Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on Search Engine Result pages (SERP). Page Authority scores range from 1 to 100, with higher scores corresponding to a greater ability to rank.
Page Authority is based on data from the Mozscape Web index and includes Link counts, MozRank, MozTrust, and dozens of other factors. Like Domain Authority, it uses a Machine Learning Model to identify the Algorithm that best correlates with Rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.
Online Business Marketing depends on the implementation of proper Tools in Search Engine Optimization. One of the greatest ways to check the progress of your site is by knowing your Page Authority.
How is Page Authority scored:-
We score Page Authority on a 100-point logarithmic scale. Thus, it is significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. We constantly update the algorithm used to calculate Page Authority, so you may see your score fluctuate from time to time.
What is a good Page Authority:-
Because of how Page Authority is calculated (Technical definition of Page Authority), it is best used as a comparative metric (rather than an absolute, concrete score) when doing research in the Search Results and determining which pages may have more powerful or important Profiles Link than others. Because it is a comparative Tool, there is not necessarily a good or bad Page Authority score.
Page Authority vs. Domain Authority:-
Whereas Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains. The metrics are, however, calculated using the same methodology — so in many ways, they are more alike than they are different.
Where can you find Page Authority:-
Page Authority checker metrics are incorporated into dozens of SEO and online marketing platforms across the web.
In the Moz ecosystem, you can measure Domain Authority using Open Site Explorer, MozBar, Moz Free SEO Toolbar, or the SERP Analysis section of Keyword Explorer. Authority metrics are also incorporated into all Moz Pro campaigns, as well as the Mozscape API.
How do I influence Page Authority:-
Like Domain Authority, Page Authority is a holistic score and is difficult to influence directly. It is made up of an aggregate of metrics that each have an impact on the score. This multi-factorial dependence is intentional: Since Google takes a lot of factors into account when ranking a page, a metric that tries to calculate it must incorporate a lot of factors, as well.
The best way to influence a pages Authority is to improve its Link Building, which influences its MozRank and MozTrust scores. This can be accomplished by getting external links from other high-authority pages, which in turn act as "votes of confidence" for the authority of your page.
With search engine algorithms constantly changing, everyone wants to know the secret to get their page ranked the highest! However, the truth is that there is no secret. Google has released thousands of patents on the algorithm that help tell us how the ranking works. SEO experts have searched for a pattern in how sites can gain more page authority and become ranked higher, and have dug into the depths of Google’s process to determine the keys to successfully increase your page authority.
