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CPA is an advertising pricing model that is based on conversions. Advertisers pay when a user completes a particular action, such as making a purchase or signing up for an email list.
CTA CALL TO ACTION
CRM CUSTOMER RELATIONSHIP MANAGEMENT
ROI RETURN ON INVESTMENT
PPC PAY PER CLICK
LTV (LIFETIME VALUE)
LEAD MAGNET
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)
BOFU (BOTTOM OF FUNNEL)