CPA is an advertising pricing model that is based on conversions. Advertisers pay when a user completes a particular action, such as making a purchase or signing up for an email list.
CTA CALL TO ACTION
CRM CUSTOMER RELATIONSHIP MANAGEMENT
ROI RETURN ON INVESTMENT
PPC PAY PER CLICK
LTV (LIFETIME VALUE)
LEAD┬аMAGNET
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)
BOFU (BOTTOM OF FUNNEL)