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CPM represents the cost incurred for one thousand impressions of an advertisement. This pricing structure is typical with online display advertising, where advertisers pay for the number of times a user views their ad.
CPA COST PER ACTION (COST PER ACQUISITION)
CTA CALL TO ACTION
CRM CUSTOMER RELATIONSHIP MANAGEMENT
ROI RETURN ON INVESTMENT
PPC PAY PER CLICK
LTV (LIFETIME VALUE)
LEAD MAGNET
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)