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A CTA is a directive statement that encourages users to take a particular action.
Common examples of CTAs include "click here" and "sign up now."
CRM CUSTOMER RELATIONSHIP MANAGEMENT
ROI RETURN ON INVESTMENT
PPC PAY PER CLICK
LTV (LIFETIME VALUE)
LEAD MAGNET
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)
BOFU (BOTTOM OF FUNNEL)
CTR (CLICK-THROUGH RATE)