A CTA is a directive statement that encourages users to take a particular action.
Common examples of CTAs include "click here" and "sign up now."
CRM CUSTOMER RELATIONSHIP MANAGEMENT
ROI RETURN ON INVESTMENT
PPC PAY PER CLICK
LTV (LIFETIME VALUE)
LEAD┬аMAGNET
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)
BOFU (BOTTOM OF FUNNEL)
CTR (CLICK-THROUGH RATE)