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A lead magnet is an incentive to attract leads and build email lists. Lead magnets can be anything from digital downloads to free courses and trials.
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)
BOFU (BOTTOM OF FUNNEL)
CTR (CLICK-THROUGH RATE)
CRO (CONVERSION RATE OPTIMIZATION)
NPS (NET PROMOTER SCORE)
MQL (MARKETING QUALIFIED LEAD)
SQL (SALES QUALIFIED LEAD)
API (APPLICATION PROGRAMMING INTERFACE)