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LTV measures the total revenue generated from a single customer over their entire lifespan with a company.
It is an essential metric in calculating the success of a marketing campaign.
LEAD MAGNET
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)
BOFU (BOTTOM OF FUNNEL)
CTR (CLICK-THROUGH RATE)
CRO (CONVERSION RATE OPTIMIZATION)
NPS (NET PROMOTER SCORE)
MQL (MARKETING QUALIFIED LEAD)
SQL (SALES QUALIFIED LEAD)