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PPC is an advertising pricing model in which advertisers pay for each click made on their ads.
PPC campaigns are often used to generate leads, drive website traffic, and increase brand visibility.
LTV (LIFETIME VALUE)
LEAD MAGNET
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)
BOFU (BOTTOM OF FUNNEL)
CTR (CLICK-THROUGH RATE)
CRO (CONVERSION RATE OPTIMIZATION)
NPS (NET PROMOTER SCORE)
MQL (MARKETING QUALIFIED LEAD)