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ROI is a measure that compares the total amount of money invested in a marketing campaign to the total revenue generated from that investment.
PPC PAY PER CLICK
LTV (LIFETIME VALUE)
LEAD MAGNET
KPI KEY PERFORMANCE INDICATOR
TOFU (TOP OF FUNNEL)
MOFU (MIDDLE OF FUNNEL)
BOFU (BOTTOM OF FUNNEL)
CTR (CLICK-THROUGH RATE)
CRO (CONVERSION RATE OPTIMIZATION)
NPS (NET PROMOTER SCORE)